Aaron Verbrugge
Financial Advisor
Aaron has been serving clients in the financial services industry since 2001. In 2016, he co-founded Affinity Financial Group, LLC with his business partner, John DeMaar, with a shared vision to help individuals, families, and businesses achieve their unique financial goals and dreams.
Aaron takes pride in being a trusted advocate for his clients—helping them make informed financial decisions and always keeping their best interests at heart. His practice is built on long-term relationships and a deep commitment to integrity, service, and personalized guidance.
A graduate of Central Michigan University, Aaron earned his Bachelor’s degree in Business Administration in 1999.
Aaron and his wife, Tami, live in Hudsonville, Michigan, and are proud parents of two adult daughters, a son-in-law, and a grandson. They are active members of Ada Bible Church, where they volunteer their time in various ministries and community programs. Outside of work, Aaron and Tami enjoy exploring the beauty of Michigan’s outdoors, hiking in national parks, and spending quality time with family.
John DeMaar
Financial Services Professional
John has been in the financial service business since 2016 when he started as an agent with New York Life Insurance Company. John is a third-generation financial services professional. He is continuing an 85-year legacy that began with his grandfather, Johan DeMaar, in 1937. John also has 15 years of experience in the property and casualty insurance industry.
John graduated from Michigan State University, where he earned his bachelor’s degree in economics and was a four-year member of the Michigan State Rugby Team.
John and Jamie live in Hudsonville, Michigan with their two children, Jackson and Quinn. Jamie is a 3rd-grade teacher at Jamestown Elementary, where she is passionate about supporting young learners. The family are active members of St. Pius X Catholic Church. John serves as the Vice President of the Board of Directors for the Family Network of Wyoming Food Pantry, where he is committed to supporting community food-security efforts. In his free time, he enjoys fishing, hunting, golfing, and spending quality time with his family.
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Andrew Brands
Financial Services Professional
Andrew has worked full-time in the financial services industry since 2024, following two years as an intern with Affinity Financial Group beginning in 2022. As a first-generation financial services professional originally from Zeeland, Michigan, Andrew brings a strong sense of commitment and dedication to helping clients pursue their financial goals.
He graduated from Aquinas College with a bachelor’s degree in Business Administration and Marketing, where he was also a member of the Aquinas Men’s Basketball Team. His experience as a collegiate athlete strengthened his discipline, teamwork, and leadership—qualities he now applies to serving individuals and families in their financial planning.
Andrew currently resides in Grand Rapids, Michigan. He is an active member of Calvary Church and serves as the Membership Director for the Holland Steelheaders. In his free time, he enjoys fishing, hunting, golfing, and spending quality time with his family.
Riley Buer
Operations Manager
Riley has been supporting clients and advisors at Affinity Financial Group, LLC as the Operations Manager, where she plays a key role in ensuring the firm runs smoothly each day. She oversees administrative operations, coordinates scheduling, and manages client communications with professionalism, care, and attention to detail. Riley also helps plan and organize company events, contributing to Affinity’s welcoming culture and commitment to strong client relationships.
Riley takes pride in creating a seamless and positive experience for both clients and the team. Her work is grounded in consistency, organization, and a genuine desire to help others feel supported and well cared for.
Outside of the office, Riley enjoys spending time with her husband and their son. Their home is happily shared with a cat and a dog, who add extra fun to family life. Riley also enjoys expressing her creativity through art whenever she can find quiet moments to unwind.